On 17th November 2020, BUY Quickly's "Qian Qiu Charity Drive" joined Maitian Education Foundation's "Healthy Classrooms" charity project, to donate 500 healthy gift packs to 3 rural elementary schools in Fuyang District of Xingyi City, Hubei Province. BUY Quickly's staff volunteer representatives visited on-site to witness the opening of new classrooms - 500 children will be participating in the "Healthy Classrooms" education over 6 systematic sessions over 1 year. The project aims to inculcate physical and mental health knowledge to these children, so they can learn to take care of themselves and grow up healthily!

According to a 2017 survey by the Ministry of Civil Affairs, there are approximately 16 million children in China "left-behind" in China, whose parents are among the 57% who go far from home for work; according to public media reports, an average of 1.21 child sexual assaults occur every day. Rural children generally face tougher poverty-stricken conditions, with a lack of parental companinonship, and parents and teachers avoid talking about "sex", among other problems. There is an urgent need to improve the safety awareness and self-protection abilities of these rural children, to reduce their sense of loneliness and helplessness, while keeping them away from physical and mental bullying and abuse.

BUY Quickly's "Qian Qiu Charity Drive" focuses on the areas regarding gender, aesthetic cultural education and protection of public welfare for youth and women's groups. For this collaborative "Healthy Classroom" program, it focuses on the comprehensive physical and mental safety of rural children, from the dimensions of hygiene, psychology, and sexual protection, with the goal of helping rural children develop good hygiene habits, maintain good mental health, and establish awareness for personal physical protection.

The two rural primary schools in this round of aid, Jun'an Primary School and Jiangwan Primary School, are located in the remote mountainous areas of Shiyan, and the students are mostly "left-behind" children or from single-parent families. 15 classes of "Healthy Classroom" courses are set according to different ages and class levels. They are developed around themes such as hygiene and health, physical and mental changes and expression, prevention of school bullying and gender recognition, and sexual protection education. Games and other interesting forms guide children to learn to protect their own bodies and minds.

"When children play in between classes, they have changed the habit of ripping off others' clothes. ""The kids in our class are very health conscious now, they now do a great job of washing their hands both before and after meals. "......During the follow-up after the visit, the students and teachers of the school provided positive feedback and witnessed the benefits that "Healthy Classroom" had brought to the physical and mental growth of rural children.

Cultivating the fertile soil of culture, gathering the strength of goodness. Behind the "Qian Qiu Charity Drive" and the "Healthy Classroom" projects, is the realization of BUY Quickly's cultural philosophy of "everyone getting involved in charity". From 10-17 September this year, BUY Quickly's "Qian Qiu Charity Drive" held a "Qian Qiu Marketplace" charity event, with the theme of "Selling for Love in the Name of Childhood Innocence". All employees of BUY Quickly raised funds through spontaneous donations of second-hand unusued items, talents, time and honest selling. The event lasted 7 days, collected 596 donated items of love, and raised a total of over 60,000 Yuan. The funds for this "Healthy Classroom" project for the 500 rural children was also derived from this. In addition, the employee volunteer representitives of BUY Quickly who participated in the class visit, also brought more than 330 sets of school supplies as gifts to the children, encouraging them to arm themselves with knowledge to create a bright future.

As a leading service provider focusing on international fashion, affordable luxury and luxury brands, BUY Quickly always hopes to shoulder more social responsibilities and provide practical help to groups in need. The "Qian Qiu Charity Drive" kicked off the start of a new decade for BUY Quickly. Following the educational assistance activities provided to 113 school-going children in the mountainous regions of Shiyan, Hubei during the March 2020 pandemic outbreak, this time, we joined hands with the "Healthy Classroom" project, continuing to pay close attention to the "rural children's pysical and mental safety education" in the Shiyan region. To date, BUY Quickly's "Qian Qiu Charity Drive" has already helped 613 rural children to learn and grow healthily.

In the future, BUY Quickly's Qian Qiu Charity Drive" will continue to focus on the issue of public welfare for youth and women's groups, expanding more possibilities for charity drives, and inspire and influence more enterprises and groups to unite in a joint effort to promote the positive development of social ecology!

November 26th, the Luxury Society Keynote 2020 Summit was jointly held by BUY Quickly, Luxury Society and DLG (Digital Luxury Group) at the Sukhothai Hotel in Shanghai.

Liu Zhicheng, the founder, chairman and and CEO of BUY Quickly, discussed the opportunities and challenges under China's new digital ecosystem with more than 140 guests from the luxury industry, which included professionals and media practictioners such as DLG, Tencent, BCG, Jingdigital, WWD, as well as corporate executives of luxury brands such as LVMH, Pandora, GBMax, Breitling.

With the further maturity of China's digital ecosystem, more and more international luxury brands have started their digital business in China, including social media, CRM, e-commerce, in order to expand the scale of their digital activities. Industrial transformation and changes in consumer behavior, as well as in the complex digital environment, brands are finding ways to break away from traditional understanding of the online ecosystem and accelerate their digitalization. The summit focused on the theme of "China's New Business Trends", with keynote speeches, in-depth interviews and a round-table forum to understand China's digital landscape.

BUY Quickly has rich experience in successfully helping many international luxury groups achieve localization in China and empower online and offline integrated strategic plans. Liu Zhicheng, founder, chairman and CEO of BUY Quickly, delivered an important speech at the summit on "How to Build an e-commerce Ecosystem and Improve Infrastructure" and had an interview, sharing BUY Quickly's  insights and outlook of the luxury market.

BUY Quickly's Insights

Local consumption of luxury goods will become mainstream, omni-channel multi-format integration is the future

Driven by this year's epidemic, the luxury industry has grown rapidly in China, in addition to the domestic economic cycle and other macro-policies, the growth of luxury goods consumption within the market, have continuously unleashed the consumption potential of the China luxury market. 

The e-commercialization and digitization of luxury will break through the limitations of its penetration and decline in China market, this will accelerate the expansion of China's luxury market. The "New Retail" trend of luxury catalyzes the organic inter-connection of the omni-channel, and puts higher requirements for service providers. In the future, neither traditional agency nor single-channel e-commerce operation agencies will have room for further development.

As an intermediary partner focusing on the international fashion, affordable luxury and luxury sectors, BUY Quickly is committed to the co-construction and integration of multiple formats to serve the growth of the brand's omni-channel, full-linkage business. 

BUY Quickly's Innovations

By precise location, refined management and precise outreach, digital intelligence all help luxury to promote the consumer's experience

The experiential demands and service standards of luxury are higher than that of other industries. The first step to service, is to precisely locate the target people. The first step to service, is to precisely locate the target audience.

The tags of the target people for luxury in China are relatively fragmented, and brands urgently need to face the challenge of accurately targeting the intended people from the massive base. Last year, BUY Quickly's Intelligent Digital Transformation Center established a leading data center, to effectively integrate and manage the online and offline omni-channel user data for brands, in order to properly identify and tag the consumers, to allow precise outreach to target people.

Compared with targeting customers, providing high-quality services is much more challenging. BUY Quickly's customer-service staff is defined internally as a "fashion consultant". In addition to its high degree of professionalism, the innovative "livestream customer service" has also been launched. BUY Quickly Logistics make it possible to take intelligent snapshots, recording the entire process of luxury packaging, and delivers those images to consumers. BUY Quickly's Livestream MCN is an e-commerce livestream for branding purposes. All of these create a better experience for luxury consumers.

BUY Quickly's Outlook

Holiday shopping brings a new consumer experience, making retail higher-class lifestyle service

In the next 5 years, the high-speed rail will cover county-level cities, the journey to core cities have been shortened to a 1-hour trip. Under this trend, BUY Quickly contributes to online and offline integration of full-chain retail, as well as fast logistics and distribution services, to create a brand new holiday shopping experience. This helps brands have better penetration, while making retail a higher-class lifestyle service. This will be another innovative effort by BUY Quickly, as the new intermediary partner of future retail between luxury brands and consumers.

Summit Highlights

At the Luxury Society Keynote 2020 Summit, the luxury professionals, executives and media share their insights of the present digital ecosystem and future development. The submit presents exciting perspectives to all the participants. Exciting Perspectives:

Discovering the new focus of the digital ecosystem, content marketing goes deeper in consumer outreach

Pablo Mauron, managing director and partner of DLG China, shared on the topic of "How to capitalize on China's digital ecosystem" and stressed the importance of content marketing for luxury goods. George Xie, head of consumer good industry planning at Tencent Advertising, believes that 30% of luxury transactions will take place fully online-only in 2020, and the importance of social media touchpoints will increase in tandem, while giving a preview of new focal points for WeChat search, video accounts and Mini Programs.

The focus of digital strategies need to return to the consumers themselves

Lena Yang, co-founder and head of strategy at WWD International Fashion News, together with Veronique Yang, Managing Director and Global Partner of Boston Consulting Group, Wendy Chan, Digital Asia Pacific Vice President of LVMH Group, and Esteban Liang, CEO of GBMax and Max Mara Group of Brands, explore how the entire luxury industry is transforming digitally through omni-channel, marketing and technology infrastructure, from a more macro perspective. They suggested that in the future, brands should establish a strategy for Chinese consumers, instead of just relying on a simplistic China strategy. The interpretation of people-centric, and thus consumer-centric, and its related practices need to focus back on the brand's own implementations of its digital strategies. Several other guests who are heavyweights in the industry, also exchanged business insights on topics such as "social sales" and "Chinese consumer activation".

This summit makes us more convinced that, with the further maturity of China's digital ecosystem, with "New Intermediary Partner of Future Retail" as its vision, BUY Quickly will accelerate the digitalization of more luxury brands in China, and become a pioneering force in driving massive growth in China's luxury market.

In BUY Quickly's 10th year in the business, it is growing stronger than ever. On its 10th 11.11, BUY Quickly achieves a spectacular record in sales!

Tracing the Glory

Turnover across the entire network increased by over 108% year-on-year, with the GMV growing at an average annual rate of over 135%

A Poem of Extravagance

Showcased 24 luxury products for 11.11, among which 10 were launched for the first time. The highest ATV for luxury products is under the watch category, at 336,500 CNY.

BUY Quickly established an in-depth collaboration with Richemont Group, and achieved a spectacular sales record on 11.11.

4 luxury brands were brought onto the TOP8 luggage and bag category, including MICHAEL KORS, BALLY, MCM and TUMI. In the luxury women's footwear category, Stuart Weitzman was No. 1. In the luxury women's footwear category, Bally was No. 2.

Theory continues taking the TOP 1 spot in women's semi-luxury, Sandro took the TOP 3 spot in the same category, while Bally clinched the lead in the men's luxury footwear category, and Diesel stepped up into the TOP 5 spot in the same category.

Legendary Billion

On 11.11 this year, MICHAEL KORS became the first flagship store in the luxury luggage category to break the 100 million revenue mark in a single store, New Balance broke the 1 billion single-day GMV mark, and Onitsuka Tiger's brand GMV broke the 100 million mark for the first time.

Dazzling Lights

The highest GMV growth rate for a brand is 1230%, and the average growth rate is over 182%. TAG Heuer grew over 160% year-on-year, with GMV of new products growing by 1400% year-on-year. The HUGO BOSS Tmall official flagship store's GMV grew by 100% year-on-year, while AIGLE was up 95%.

BUY Quickly's wristwatch category's GMV grew by over 200% year on year, with the turnover for watch brands exceeding 5 million.

AMIPARIS completed their Singles' Day sales targets within the first 2 minutes of sales, reaching 300% of their Singles' Day goal within the first 15 minutes of sales. Moose Knuckles exceeded their previous sales within the first 10 minutes on Singles' Day. SUITSUPPLY exceeded their previous year's results on Singles' Day within the first hour of sales. TAG Heuer grew 160% year-on-year, with the GMV of new products growing by 1400% year-on-year.

Stunning Presentations

The Chloé brand debuted the Fusalp co-branded capsule series, combining an offline snow party with an online 3D storefront in a seamless union, bringing an unprecedented new product experience to consumers.

Montblanc glasses surpassed their previous year's GMV on 11.11 within the first 13 minutes, and exceeded the previous year's GMV for the whole month of November within the first 40 minutes of sales. Its performance on the first day ranked No. 2 in Tmalls' luxury glasses category.

Beauty Lies in Speed

The 120,000 square meter main warehouse in Jiaxing is linked to the first branch warehouses in Jiaxing and Tianjin. The volume of shipments increased by 270% year-on-year, among which shipments for luxury and semi-luxury brands increased by 300% year-on-year, and the delivery rate within 24 hours reached 65%.

The Futail future retail system has a full-process automation level of 72%, and the average speed of order processing exceeds 8,000 orders per second; the unique DMP data middle platform system monitors all-dimensional data in real time, ensuring zero delay in decision-making.

The number of exclusive customer service ambassadors received over 1.2 million, with an increase of 140%, and the number of orders for luxury goods customer service ambassadors increased by 92% year-on-year.

"Digitally" Improve Efficiency

The Digital Marketing Center provided 30 brands with over 2500 short videos, with over 1.5 million UV, and each video was viewed an average of 20k times. The integration of effective placements further upgraded efficiency, with the 618 ROI increased by more than 20% compared with last year.

The Digital Audience Operation team provided its service to 17 brands, including 6 digital captain brands, reaching 130 million new customers. Penetration Rate of Luxury Goods Audience Increased by 370%. CRM member recruitment increased 130% year-on-year and member sales increased by more than 43%.

MCN worked with 30 brands, to launch 311 in-store livestreams, with duration more than 2000 hours, more than 20 million viewers, leading to more than 50 million transactions. These include AIGLE x Yiqian Ye Star Livestream, Chloé x Fusalp Ice and Snow Party Extravagant Livestream, Montblanc x Connor Leong Luxury Livestream.

The creative studio innovated to create the first online VR immersive store for luxury products, with 3D real-world merchandise revealing, taking the lead as a new benchmark for the industry.

October 1st 2020, BUY Quickly officially established its new office in Paris, France. Following its various overseas subsidiaries in Southeast Asia, this has further accelerated Baiqiu's journey to becoming an international name.

Integrated Service Accelerates the Localization of International Fashion Brands

As the world's leading integrated service provider, the establishment of BUY Quickly's overseas office reflects its commitment to help international fashion brands localize in China.

In the context of globalization, in addition to empowering international brands in the Chinese market, BUY Quickly has more forward-looking insights and service awareness, proactively goes international and has close strategic dialogues with the headquarters of global fashion brands, to accelerate instant service and accurately responding to their needs. Moving in tandem with a domestic team, BUY Quickly aims to help global fashion brands achieve a new growth momentum within the Chinese market.

New Intermediary Partner - A New Type of Brand Strategy Partnership

With the mission of "To Be The Pioneer of A New Business Community" and the new strategic vision of "New Intermediary Partner of Future Retail", as a service provider connecting international luxury brands with Chinese consumers, BUY Quickly broke all industry norms and redefined a new type of intermediary relationship within the retail industry - such as the combination of multiple business formats, new forms of participation in brand building, and communicating the growth path of the fully-chained users for the brand.

The establishment of the Paris office represents BUY Quickly's push to bring the advanced, professional fully-chained, full-channel, one-stop service experience and technology of the Chinese market to the rest of the world, bringing a new type of strategic partnership to international fashion brands.

Strenghtening the Key Advantages in the Affordable Luxury and Luxury Service Providers Industry

With its forward-looking strategy to establish the foundations for e-commerce in advance over the past 10 years, while also focusing its business development in the fashion industry, BUY Quickly has become the leading brand in the affordable luxury and luxury fashion products vertical. In the future, BUY Quickly will continue to deepen its luxury products strategy, focusing on the fashion market segment, and is committed to bringing a globalized luxury shopping experience to Chinese consumers.

As the global center for fashion and the capital of luxury, with its leading fashion concepts and first-hand information on international trends, Paris will continue to inject fresh inspiration into BUY Quickly's luxury strategy.  With the Paris office as a beacon, along with BUY Quickly's business model of enabling international fashion brands through integrated services, this will form a positive feedback loop within the e-commerce ecosystem.

In 2020, on its 10th Anniversary, BUY Quickly clearly takes on "New Intermediary Partner of Future Retail" as its new vision, guided by its luxury strategy, allowing global high-end fashion brands to easily connect with the Chinese consumers market. Besides the Paris office and the Southeast Asia subsidiaries, BUY Quickly's pace of globalization will accelerate, establishing an office in Milan and another in New York within this year, while the Paris office will join the French China Chamber of Commerce and Industry (Chambre de Commerce et Industrie Corée France, CCICF). Simultaneously, its logistics network has achieved full nationwide coverage through the establishment of logistics centers, with the main warehouse in East China and branch warehouses in North, South and Southwest China; with the rapid development of other business areas such as digital marketing, digital transformation centers, MCN, etc., BUY Quickly's strategic business department will independently move into the company's third office in Shanghai.

In the future, BUY Quickly is committed to becoming the most trusted strategic partner of international brands and respected global enterprises!

This year's hottest fashion trend in bags, would surely include the Froggy bag. Its highly recognizable look and bright colors have won the hearts of many fashionistas, and it has been sold out everywhere. In September this year, BUY Quickly helped APEDE MOD to officially join Tmall!

APEDE MOD was founded in New York in 2016 by its founder Claudia Lin who is an alumnus of New York University, Parsons College and Central Saint Martin's College. Inspired by New York's style, APEDE MOD has shown a keen interest in retro aesthetics, architecture and modern culture, and the diversity of elements incorporated has created a unique style for the brand's products.

From taking private orders in a small Midtown New York studio, to owning its own boutique in New York's SOHO region where luxury stores are clustered, APEDE MOD now serves more than 130 fashion buyers worldwide, including Lane Crawford, a veteran department store in Hong Kong, Galeries Lafayette in France, The Balancing of Bailian Group, Estnation in Ginza, Japan, and Hendersons in the United Kingdom.

Recently, the list of service providers in the Tmall consumer operation industry was announced. With its strong presence in the industry, BUY Quickly has been recognized in 5 categories as a high-level service provider in consumer operation scenarios, TOP 1 service provider in the wristwatch and glasses category in the fashion apparel industry, TOP 2 service provider in both the fashion footwear and luxury goods center categories, as well as an industry access strategic center service provider; and with excellent cross-category new customer acquisition, platform tools linked to consumer operations, the 618 project in collaboration with Ray-Ban was selected to be included in the Tmall FAST&GROW excellent service provider case study set.

Tmall awarded multiple honors and qualifications to BUY Quickly, thus giving a resounding stamp of recognition to its achievements and strengths in the field of "consumer operations" through. It represents BUY Quickly as an officially certified service provider of the Alibaba Strategy Center, for daily consumer FAST&GROW operations and high-level scenario operations, cross-category penetration as well as new product incubation capabilities. It also represents BUY Quickly's leading edge in the sub-categories of watches, glasses, fashion footwear as well as luxury products in the fashion apparel industry.

In the future, with "New Intermediary Partner of Future Retail" as its vision, BUY Quickly  will commit to the deep cultivation of target audience operations through fine-tuning, continue to explore the growth value of omni-channel consumption,  and use a one-stop, full-chain service model to provide momentum for the digital transformation and upgrade of brands in a way that achieves an integration of sales and marketing.

The 618 shopping festival in 2020 has come to a successful end. Shanghai Buy Quickly joined hands with 80 international brands of high-end fashion, entry luxury and luxury brand stores. The online GMV increased by 101.3% year-on-year and surpassed that of 11.11 shopping festival, 2019.

The GMV of luxury goods operated by Buy Quickly achieved a powerful increase of 337% year-on-year, meanwhile the GMV of its 9 business divisions all led the industry. Among them, an increase of 207% year-on-year was achieved by the Men's Wear division, 167% by the Luggage & Bags division, and 163% by the Jewelries division; Moreover, we also supported multiple brands to win the first place under different fashion categories, such as luxury luggage & bags, jewelries, Swiss watches, flip-flops and JD Luxury Fashion, with a year-on-year growth of over 200%.

Thanks to the “New Retail Intermediary Relationship” proposed by Shanghai Buy Quickly and the efficiency boosting of the strategic positioning of luxury goods, various measures have been taken to empower brands to achieve growth by strategic upgrading, departmental linkage and multi-scenario marketing.

Focusing on luxury strategy to redefine the new retail middleman relationship

The reason for the robust growth lies not only in Buy Quickly's professional and rich experience of almost 10 years in entry luxury and luxury goods segment, but also in the internationalized talent echelon specialized in operation, logistics & warehousing, etc. of luxury goods. Till now, Buy Quickly has been the strategic partner of top luxury brands globally.

New front for marketing: live streaming & digitalization empowering combined growth of brand & efficiency

Brand consulting and digital marketing business of Buy Quickly showed their edges in 618 shopping festival of this year. Shanghai Buy Quickly made its debut in 618 shopping festival with its unique business model of “Live Streaming+ E-commerce + Vertical Fashion”, gaining the trust of 17 international high-end brands and achieving a GMV of more than 39.1 million RMB. Reportedly, a super live streaming center has been in place for MCN live streaming business of Shanghai Buy Quickly, together with professional teams for product selection, operation, anchors, director and others, as well as advanced technical equipment for promoting the quality presentation of luxury live streaming.

At the same time, relying on refined digital consumer operation, Shanghai Buy Quickly supported brands to reach more than 60 million new customers, with consumer efficiency increased by 253%; In terms of digital marketing, nearly 100 million RMB GMV was created by three business teams of Integrated Marketing, Content Marketing and Effect Marketing; Our Visual Studio has established deep cooperation with many tier-one luxury brands in visual presentation.

Super middle office: boosting brand growth.

For omni-channel retail service industry, 618 shopping festival is a test not only for the sales performance, operation and marketing at the foreground, but also for the synergy of supportive customer service, IT system and logistics & supply chain.

Unlike other service providers in the industry, Buy Quickly regards customer service as its strategic focus. In addition to building the customer service team in Shanghai, we also take the initiative to adopt live customer service to visually serve the customers. According to Buy Quickly, the contribution of customer service sales accounts for 30%-40% more or less of the GMV of brand stores, with up to 60% for one single store, taking a leading position in the industry. The total customer reception of 618 shopping festival in 2020 is 174% of the last year, while the proportion of GMV contributed by customer service sales achieved 124% of the last year.

Meanwhile, the shipments of Shanghai Buy Quickly logistics & warehousing increased by over 150% year-on-year, and all orders can be delivered within an average of 8 hours; VAS mini program and super smart SMS, etc. Have been developed independently by the IT intelligent system.

During the post-epidemic period, Shanghai Buy Quickly redefined the new intermediary relationship of retail industry with one-stop integrated services, realizing the doubling of company GMV and the explosive increase of luxury goods GMV. In the future, we will continue to empower brands to achieve their integrated growth.

Recently, Shanghai Buy Quickly stood out in the 2020 Spring/Summer New Fashion FAST Contest held for the first time by Tmall Luxury Pavilion, and was granted the honor of Excellent ISV. During the new fashion activity held by Tmall, whereby rigorous data insight and refined consumer service operation, Shanghai Buy Quickly provided support for luxury brands to achieve the value enhancement of brand consumer assets by precise positioning of target groups and implementing of scenarios, receiving unanimously recognition from brands and the industry.

As the top platform for online trading of luxury goods in China, Tmall has been an important platform for luxury brands to compete with each other. Since its official launch, Tmall Luxury Pavilion has gradually become the main front of brand digital operation. Meanwhile, the luxury market has also become a crucial field for Shanghai Buy Quickly to focus on operation and seek new growth. In addition, among the awards of Tmall Luxury Pavilion & WWD Luxury Brand Digital E-commerce Impact List announced recently, six luxury brands supported by Shanghai Buy Quickly were awarded three honors: Pioneer of Digital Transformation, New Force of Customer Base Growth, and Brand Marketing Innovation.

In future, Shanghai Buy Quickly will adopt the industry leading one-stop and full-chain service model, persist in deepening and refining customer base operations, continuously exploring the online growth value and empowering brands to achieve digital growth.

During the Covid-19 epidemic in February 2020, Shanghai Buy Quickly learned from the “Maitian (Wheat Field) Program” that the poor families in Shiyan, Hubei Province suffered a dramatic income drop due to the epidemic, which made their lives quite difficult.

After fully understanding the needs of families in the epidemic area, the “Public Welfare Action” of Buy Quickly decided to join hands with "Maitian Program", a charity organization committing to promoting the development of quality education for rural children, and to provide targeted education assistance to 100+ families in impoverished mountainous areas of Shiyan, Hubei Province.

During the spontaneous donation, 309 employees got involved and made their contributions. Till now, our donations have been put into the hands of 113 children from 8 schools in impoverished mountainous area of Shiyan, Hubei Province, which could help them overcome the difficult period of the epidemic and continue their educations and life from March to the following six months. After learning about the situation, some colleagues even decided to support excellent students of these areas in the form of long-term designated donation.

Buy Quickly started from a team of 3 staff, and now we have 1,000 employees. It is time for us to spare no effort to care for more people with our company spirits.

On the occasion of the new decade of company development, our “Public Welfare Action” officially set sail. As a leading global service provider focusing on fashion industry, Buy Quickly will make full of Endless Public Welfare Action, focus on social groups of teenagers and females, carry out public welfare actions on gender & aesthetic education and cultural protection, and take positive actions to make contributions on the healthy development of social ecology.

Recently, Shanghai Buy Quickly stood out from many competitors and was awarded the honor of Integrated Service Provider of Brand Marketing organized by Tmall Apparels & Accessories. After striving for ten years, this honor is not only the embodiment of Buy Quickly’s comprehensive marketing service capability, but also the representative of highly official recognition from Tmall.

According to media reports, prior to announcing as the finalist in the Integrated Service Provider Award, Buy Quickly has also won the title of Gold Award of Taobao Partners awarded by Tmall for six consecutive years; Since 2016, Buy Quickly has been rated as Six-star Service Provider by Tmall for several times, as well as Data Bank Certification Service Provider and Brandhub Preferred Service Provider of the first batch; In 2019, we were rated as the Official Cooperative Service Provider of Tmall Apparels & Accessories, being widely recognized by industry experts in terms of international brand projects, sports ecology projects, star ICON projects and fashion brand projects.

Over the past decade, oriented by “From Brand To Consumer”, Buy Quickly focuses on fashion industry, continuously provides integrated services for international fashion brands, and builds a one-stop customer service selection of brand consulting, store operations, digital marketing, logistics & warehousing, IT solutions, which integrates with omni-channel and full-chain to help brands connect with consumers and empower brand growth.

On February 1st, 2020, Buy Quickly E-Commerce Co., Ltd. announced the appointment of Mr. Chester Cheng, former President of Greater China of Clarks Group, as the company’s president. Chester reports directly to Mr. John Liu, the chairman and CEO of Buy Quickly.

Mr. Chester graduated from Feng Chia University in Taiwan with a degree in Business Administration. He has worked for NIKE and Clarks. And he has more than 20 years of brand operation and management experience, which enables him to boast deep understanding and keen insight of the fashion retail industry.

Mr. John Liu, Chairman and CEO of BQ, mentioned, “BQ is rapidly establishing a new type of intermediary relationship and is committed to becoming an international leading omni-channel service provider. As a culture-driven and vision-oriented entrepreneurial company, we sincerely welcome outstanding leaders like Mr. Chester. We aim at continuously providing better services and creating greater value to our partners. our bright future will be achieved together with brands, employees, and shareholders.”
 

Regarding joining BQ, Mr. Chester also expressed his full confidence and expectations. Chester mentioned, "I have been keeping trying various ways to live a youthful lifestyle. Though I am a little older than our colleagues in BQ, I never stop setting and embracing new challenges in life. I am deeply into sporting, analyzing, as well as enjoy keeping a young mindset. As a young people's company, BQ is the team that I would like to fight together with. I hope that I can apply my 22 years of work experience to achieve my biggest dream here, which is INFORMATION CREATES VALUE. I am excited to embark on this new journey and determined to win this most important battle in my life together with BQ. "

BQ is a leading omni-channel service provider that specializes in serving international fashion brands. After nine years of rapid development, it has achieved outstanding outcomes in affordable luxury and luxury industry and still demonstrates strong momentum of growth. We believe that the joining of Mr. Chester Cheng, will make the development of BQ more sustainable and efficient. We believe that a much brighter future is yet to come.

On January 17th, Buy Quickly achieved the opening of KENZO's official flagship store in the Tmall.

KENZO is a fashion brand founded in France by Japanese master designer Kenzo Takada, who broke high-end custom-made clothing code with colorful prints and an avant-garde attitude, and inspired by the jungle and nature and combined with precision tailoring, modern style of men's and women's fashion to present a bold and colorful personality trend.

The Tiger’s Head, Smart Eye and Eye-Catching LOGO, are KENZO's classic ICONS.

This opening is a special presentation of the Rat limited series of 2020 Year. The flagship pattern Kung Fu Mouse exhibits via a cinematic technique of transformation. Re-live animation from the 50's and Kung Fu movies of the 70’s, exuding a sporty and casual atmosphere brimming with celebration.

KENZO has officially opened its official flagship store on the Tmall platform and exclusively on Tmall luxury platform “luxury Pavilion”. Open Taobao and Search “KENZO Official Flagship Store” to explore more!

On December 12, 2019, Sequoia Fashion Technology Industry Equity Investment Fund and a number of industry strategic investors, the Shenzhen Claris SI Group and Shanghai Buy Quickly E-commerce Inc. have successfully achieved a strategic investment agreement; The landing of 494.3 million in strategic investments is once again writing a new chapter on the growth of Buy Quickly!

Sequoia's current round of strategic investments is based on the highly recognition for the strategic deployment, service model and business value of Buy Quickly. Meanwhile it also represents a complete trust in the core management team of Buy Quickly.

In the future, the founding team of Buy Quickly will not only lead the company's future development strategy and planning, but will also continue to upgrade the company's global service capabilities, and focus on the affordable luxury and luxury goods industry to lead the business into the company's strategic development fast track.

The investment in Buy Quickly by strategic partners such as Sequoia in this phase will further contribute to a comprehensive upgrade of Buy Quickly's business, particularly the leading development of logistics, IT, digital marketing and other businesses.

In 2019, Buy Quickly 11.11, good news keeps pouring in.

GMV has increased by 56%, sales volume of Luxury goods category has grown by 226%, establishing a lead within a number of industries.

Brands in the category of Women's clothing surpassed the entire day's sales in 2018 within 13 minutes; Sales in the underwear category exceeded 1 million units; Sales for men's clothing brands are three times greater than last year; Of the footwear category, international leisure shoes ranked TOP1; The outdoor sports category brands broke past 100 million in the first hour; The accessories category brands were 170% higher than last year’s. We are helping the brand grow in all directions.

Of Buy Quickly own acclaimed high-end warehouse, the 11.11 shipping rate increased by 38%. Buy Quickly Future Retail Management System processed orders for 2.08 million brand products, attaining order processing speeds of up to 3689 units per second.

Digital crowd-sourcing operations assisted e-commerce on 11.11  and reached more than 20 million people，and helped the ROI increase by more than 30%. The 11.11 activities also launched in multi-channel such as offline retail, D2C website, applets. The offline stores increased sales by 80% year-on-year.

The content marketing team's livestreams helped to sell 7,600 items in 15 seconds on 11.11 and a total sales volume was more than RMB 50 million. The marketing design team completed a total of 1,200+ sets of brand web pages, 8400+ sheets of promotional materials, and furthermore, won the creative marketing posters designing pitch with Tmall elements joint for the brands. The Buy Quickly Visual Merchandising Center offered 11.11's visual blockbusters for serviced brands, taking 60,000 snapshots and contributing 40,000 images to customers.

The number of customer responses provided by Buy Quickly Customer Service team exceeded six million, an increase of 60% over the previous year. And served more than 500,000 consumers, with an intelligent assistance resolution rate of greater than 90%.

MONTBLANC was founded in Europe in 1906.Exquisite details, classic symbols and uphold the heritage of traditional crafts are all interpretations of MONTBLANC's noble taste and elegant style. Mont Blanc's towering presence symbolizes MONTBLANC's belief in excellence.

With the support of Buy Quickly, the MONTBLANC glasses category has officially entered the Tmall platform and the Tmall exclusive platform Luxury Pavilion to open the MONTBLANC glasses official flagship store. Bai Jingting, an outstanding young actor from China, serves as the ambassador of the MONTBLANC Asia Pacific glasses series.

On August 22, Lazada Awards Night was held at the Shangri-La Hotel, Manila, with Buy Quickly's Southeast Asia Branch Arriva winning the annual "2019 Lazada Best Service Provider” Award, namely Lazada, Southeast Asia's largest e-commerce platform. Currently Arriva is the only local e-commerce business operator to receive this award in Southeast Asia.

This Lazada Awards Night is the first time Lazada has announced its various best-in-category sellers and service providers on the Lazada platform. Top Contender and Service Provider Awards include electrical and electronic, FMCG, fashion, department stores and service providers, more than 100 internationally famous brands present, including Unilever, P&G, Samsung, Huawei, etc. Following the fierce competition, Buy Quickly's Southeast Asia Branch Arriva won the "2019 Lazada Best Service Provider Award”. In addition, the brands Arriva served have received 4 award nominations.

On August 6, the star-rated service providers for the first half of 2019 have been selected and the results are sizzling hot. By virtue of its professional global service capabilities, Buy Quickly stood out from more than 360 service providers and won the Tmall six-star service provider again.

Since its inception in 2016, this award's high level professional requirements and strict review specifications have made being selected as a Tmall star operation service provider the highest and most distinguished honor in the field of e-commerce services.

All along, Buy Quickly has been committed to providing international fashion brands with integrated omni-channel brand consulting, store operation, digital marketing, warehousing, logistics, IT solutions and other full link services. In addition, fully empowered brands growth has occurred through customizing new retail solutions for the brands and opening up online and offline channels. Through intensive cultivation in the field of international fashion business, Buy Quickly went on to win the title of "six-star service provider" again after owned the honor in the second half of 2018!

What comes to mind when you talk about the summer in Brazil? Is it the hot samba dance, the pure tropical sand beaches or the America's Cup? In addition to these, Brazil also has Flip-flops。Which are also an indispensable summer item on the exotic sandy beaches. Even if you don’t go overseas, you can feel the vitality from Brazil.

On July 2nd, with the support of Buy Quickly, the Brazilian flip-flops brand Havaianas began to make their entrance into the Tmall! Since then, you could experience the charm of Havaianas at any time and discover the exhilaration of game life saturated with color.

Recently, Buy Quickly was invited to participate in Alibaba's 2019 Business Services Conference held at the Hangzhou International Expo Center to celebrate the 10th anniversary of Alibaba's service market.

At this conference, Buy Quickly once again, by virtue of its outstanding service capabilities and from among more than 5000 e-commerce services from within this business stood out, and won the "2019 Alibaba service market Gold Taobao Partner”.

As a Tmall Gold Taobao Partner, Buy Quickly provides full-link &

omni-channel service through Alibaba Service Market certification, with official standards of high quality and high efficiency, which is also the recognition of Buy Quickly's service capacity, quality and effectiveness. On this 618 just passed, the performance of the Buy Quickly served brands have been stable and have grown. Not only the total online transactions and order volume are up more than 100% year-on-year, but also 12 served brands sales volume on this year 6.18 are surpassing last year's 11.11. Buy Quickly has always been dedicated to the ability to build up an ecosystem with Alibaba, through the latest technology to help brands connect to the business seamlessly and continuously enhance the business-to-consumer interaction experience.

The 2019 Buy Quickly 6.18 Final Report:

GMV over the whole network increased by 122% annually with the total order volume increasing by 113% annually.

By 2 a.m, the total transactions exceeded last year's 11.11.

Buy Quickly facilitated 6 brands growth by more than 200% annually, and the performances of 12 brands exceeded last year 11.11..

42 live steams had been conducted, with more than 300,000 viewers.

Many brands led the industry: Pandora was number 1 in the jewelry industry. Clark's International men's and women's shoes was number 1 in casual shoes category and number 2 in international men's and women's shoes category. Tissot was number 1 in Switzerland watch category and was number 2 in the watch category, Maje and Sandro were number 1 and number 2  in women's affordable luxury clothing category, and MCM ranked number 1 in luxury bag category.

Founded in 1851, the Bally brand is a Swiss luxury brand with an outstanding tradition of shoe manufacturing. Today, the brand bears the characteristics of the bright retro style for inspiration, and continually designs distinctive shoes, accessories and clothes, as the standard of fashion.

Bally has officially entered Tmall and Tmall luxury platform “luxury Pavilion”, and during the grand opening, a full range of shoes, handbags, accessories and men's and women's clothes collections were launched in Bally's official Tmall flagship store consumers to purchase.

Bally Asia Pacific brand spokesman Deng Lun shot blockbusters for the Bally 520 limited-edition series, conveying romance and sweetness, which also brought a new energy and vitality into Bally's official Tmall flagship shop.

Recently, Tmall and Buy Quickly jointly organized an Internet eco-empowerment brand exchange meeting. The project leader and store managers of Buy Quickly did systematic sharing on digital crowd operations, product operations planning, traffic trends, content marketing, customer service values and business development direction, etc. while strengthened business communication with industry elites as well as introduced new ideas to industry operations

Buy Quickly has obtained the Certificate of High-tech Enterprise, from 2018 to 2020, jointly issued by the Shanghai Municipal Science and Technology Commission, the Shanghai Municipal Finance Bureau, the State Administration of Taxation and the Shanghai Municipal Taxation Bureau.

Scientific and technological innovation has been permeated into the genome of Buy Quickly, which is closely related to the company's founding team and core management having a sound theoretical basis and practical experience in the computer field and e-commerce industry. From the initial start-up to today, Buy Quickly is expanding the engineers team year by year. There are now hundreds of outstanding engineers focused on retail industry technological research and innovation. In conjunction with a superb technology service and talent system, innovative tools are used in a variety of business scenarios for brand operations to enhance efficiency and continuing to enpower the international fashion brands omni-channel marketing and management.

Founded in 1971 by Roger Saul, Mulberry mainly produced handbags and belts in the early stage, and now includes men's and women's handbags, ready-to-wear, footwear and accessories, making itself the UK's largest manufacturer of luxury leather goods. Today, Mulberry has more than 120 stores worldwide, and 5 of them in China.

Buy Quickly teamed up with British luxury brand Mulberry. When the Tmall flagship store opened for the first time, 100,000 people flocked to Mulberry's official flagship store. A weeks later, the number of consumer rose to 300,000 notably. Several items were sold out and replenished up to four times.

It is believed that Buy Quickly will work with the Mulberry brand within the Tmall platform to ignite more interest in the future.

On January 11, 2019, the Alibaba ONE Business Conference - 2019 Global Brand New Retail Summit was held at the Hangzhou International Expo Center with the theme of "Creating a Digital Future". Buy Quickly was invited to attend the meeting as a leading new retail service provider. It helped Clarks to have an outstanding performance during the Double 11 period, which made Clarks become the only international brand selected for the award of the Alibaba Tmall New Retail Outstanding Case. And Buy Quickly won the Operating Service Award of the Outstanding Ecological Partner in new retail.

Throughout the whole service process, Buy Quickly provides professional consulting services for the brand to achieve a high degree of conversion of the sales power, such as precise positioning, customized new retail solutions. Therefore, Buy Quickly has passed Alibaba's strict and professional new retail selection mechanism, which reveals that it has successfully gained high affirmation.

On December 21, 2018, the Golden Wheat Award Stakes and China Digital Economic Summit were successfully held in Yuhang Yishan Town. Owing to the stunning 11-11 new retail debut created with the Fossil brand, Buy Quickly won the Golden Wheat Award for Outstanding New Retail Service by reason of its outstanding new retail all-channel operational capabilities.

The Golden Wheat Award, was launched by Taobao World in 2013, who was the first domestic company to introduce an international award standard for the comprehensive award of e-commerce, which is generally known as the "Oscar" “of e-commerce companies.” This year, it is also works with Tmall to set up different types of new retail awards, identifying more aspects, from which to review the entire format of industry development.

Buy Quickly teamed up with long-term partner Fossil to create 11.11, a dazzling new retail debut, via multi-channel content marketing, and accurate user operation. Through the multi-channel sales model, the brand purchasing conversion power is more efficient, and fully realizes integrated operations in new retail and multi-channel. Despite the trend of a continuous decline in visitor flow, the brand sales growth can still be achieved.

Buy Quickly's Southeast Asia branch ARRIVA, breaks the record again in Philippines and Malaysia within Double 12, gaining the growth of 20% in comparison with the Double 11. It continues to lead the Southeast Asian e-commerce industry.

Southeast Asia NO.1: Operating brand FitFlop to break broke the platform record in 3 consecutive events, the Double 9，Double 11 and Double 12  in 2018.  ARRIVA  makes FitFlop obtain the No.1 again in the FASHION category for the entire Southeast Asia region.

Buy Quickly's operating brands are successfully ahead in the Lazada Philippines list: FitFlop is the No.1 in fashion and footwear category. Herschel ranks No.3 in fashion category and gains No.1 in bag category JanSport wins the No.4 in fashion category, and the No.2 in Luggage category. Other brand is also taking the lead in the Lazada Malaysia list: Clark’s gains the No.2 in Fashion category, and No. 1 in footwear category.

Through online and offline co-marketing, it attracted more than 300K visits to the store. A multi-brand Facebook joint live broadcast was successfully planned to attain more than 30K visits, and 14K interactions.

ARRIVA won the award of Best Customer Service, and the No.1 Platform of Response Speed.

Recently, Buy Quickly obtained authentication of brand account platform (brand new retail platform), becoming one of eight selected service providers in the first batch. As one of the few comprehensively certified service providers in the field, Buy Quickly provides a full range of business services to the brand from eight aspects, such as brand consulting, store operation, digital marketing, creative studio, warehousing logistics, innovative technology, customer service and new retail.

Buy Quickly provides fully integrated marketing services, which are based on specific situations of every consumer rather than the same one for a lot of consumers in the traditional marketing. Through "decentralization" marketing, consumer voices are heard in brand relationships, creating a new retail experience that seamlessly connects online and offline, meeting the high standards of brand-consumer relationship management in the digital age.

This year Buy Quickly’s sales increased significantly, brands including MCM, Tumi, Pandora, Tissot, and especially  Clarks and SMCP (Sandro, Maje, Claudie Pierlot)  are among the highest ranking in sales. With New Retail new to Buy Quickly’s game, it brought sales traffic from offline to online stores. The performance of the offline  brand stores has increased compared with the usual geometric growth. At the same time, in order to promote the speed of the “Double Eleven” great deal orders, Buy Quickly was well prepared; with the upgrade of the 30,000 square meters + self-operated high-standard warehouse allowed storing, packing, shipping and delivery to run out smoothly.

Buy Quickly‘s Southeast Asian branch ARRIVA has announced their performance report for their first double eleven in the Philippines and Malaysia. ARRIVA established the leading position in Southeast Asia's e-commerce operation industry, brands such as FitFlop, Herschel, Jansport and Clarks performed well in the Fashion category. In addition, the Southeast Asia branch has gained a large exposure for the brand through Facebook, Instagram, Google Ads and other channels, and the drainage effect is excellent. At the same time, it successfully planned a multi-brand Facebook joint live broadcast, which was greatly exposed, viewed and interacted. It is worth mentioning that the successful planning of the PR event and the deepening of the strategic partnership with the Lazada platform.

Buy Quickly has once again broke its sales record with “618 Carnival” being the biggest mid-year event on the e-commerce calendar at its closing. The extension of the 618 activity period also allowed each category and brand to have more freedom in their method of promotion and timing during those 20 days. Store operation, digital marketing, customer service, warehousing logistics and new retail synergy operations achieved outstanding results in 2018’s 618 event. Buy Quickly took the No. 1 ranking in women’s bags for the 8th consecutive year, with all other Buy Quickly bags brands entering the top 30 stores in that category.

Tumi, an international brand for high-end suitcases and bags for travel has recently secured a strategic collaboration agreement with Buy Quickly. Buy Quickly has officially started operating Tumi’s ecommerce platform, Tmall and JD.com. TUMI Chinese name is Tuming, which is a highly sought-after luggage brand. Since its establishment in 1975, it has been known as “high-end and multi-functional”. The quality of the nylon bag is wear-resistant, and it can be bulletproof even if it is (say). Charlie Clifford, the founder of the brand, was a member of the US Peace Corps stationed in South America. He named his company under the name of the Peruvian god "TUMI" and is committed to creating a brand that makes travel easier and more convenient.